Three ways roofing revenue slips away every day.
$280 leads slipping into voicemail.
Storm season brings a flood. Your crew is on roofs. Your office is slammed. The lead form submission sits for 4 hours while a competitor picks up on the second ring.
Estimates that go cold after the second touch.
You sent the estimate. They said they'd think about it. Two weeks later nobody followed up and now they're with Eagle Roofing. The job was yours to lose.
Storm-event surges your office can't staff for.
A hail event hits three zip codes. 80 new leads in 48 hours. You have two office staff. You can't hire fast enough. Half the leads age out before anyone responds.
Built for the roofing workflow, not a generic CRM.
We read your roofing stack.
AccuLynx, JobNimbus, Roofr, and CompanyCam — connected read-only via OAuth. We see your leads, contacts, estimates, and job stages. We never write a record.
New lead → 60-second draft reply.
The moment a new lead hits your CRM, ForwardStack reads the contact details, looks up the property, checks your job history for that address, and drafts a personalized reply. It surfaces in your outbox in under a minute. You edit if you want, then send from your own email.
Stalled estimates flagged with a nudge draft.
Any estimate sitting open for more than your configured threshold gets surfaced with a ready-to-send follow-up. No calendar reminder. No post-it. Just the draft, waiting for your eyes and your click.
Storm event → reactivation drafts for past customers in affected zips.
When a hail or wind event hits a zip code you serve, ForwardStack cross-references your past customer list, identifies properties that may need inspection, and queues up a batch of personalized outreach drafts. You review the list, hit send on the ones that look right. Your past customers hear from you first.
Your roofing stack, connected and safe.
Every connection is read-only OAuth. We read your data. We surface drafts. You push send. No write access. No autonomous outreach. Lawyer-approvable in 5 minutes.
Running a different stack? Request it on the integrations page →
The math for a typical $5M roofer.
This is a conservative estimate. Your actual numbers from the full calculator.
Three workflows built for roofers.
Pull from the full library — these are the three that move the most money for roofing contractors.
Inbound Lead → 60-Second Draft Reply
New lead lands in JobNimbus or AccuLynx. ForwardStack reads the contact, drafts a personalized intro email anchored on their specific property and ask. Draft hits your outbox in under 60 seconds. You edit if you want. You send.
Stalled Estimate Nudge
Estimate sitting open for 5+ days? ForwardStack flags it and drafts a follow-up that doesn't sound desperate. Personalized to what they asked, what you quoted, how long it's been. Ready for your review in the outbox.
Storm-Event Reactivation
Hail event hits your zip codes. ForwardStack cross-references your past customer database, identifies properties in the storm path, and queues personalized reactivation drafts. You review and decide who gets contacted. You push send.
Lawyer-approvable in 5 minutes — read-only access, draft-only output, zero autonomous outreach.
7 of 10 founding-roofer spots remain.
50% off year one. Custom integrations for your stack. Dedicated onboarding. Lock in before the storm season waitlist opens.
No card required to apply. Decision within 48 hours.